Transformative Marketing : Combining New Age Technologies and Human Insights by Philip Kotler and V. Kumar (2024, Trade Paperback)
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ISBN-13: 9783031596360, 978-3031596360. Transformative Marketing. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read.