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Transformative Marketing : Combining New Age Technologies and Human Insights by Philip Kotler and V. Kumar (2024, Trade Paperback)
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ISBN-13: 9783031596360, 978-3031596360. Transformative Marketing. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read.
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About this product
Product Identifiers
PublisherPalgrave Macmillan
ISBN-103031596366
ISBN-139783031596360
eBay Product ID (ePID)4083034710
Product Key Features
Book TitleTransformative Marketing : Combining New Age Technologies and Human Insights
LanguageEnglish
Book SeriesPalgrave Executive Essentials Ser.
Number of PagesXxix, 379 Pages
GenreBusiness & Economics
FormatTrade Paperback
Publication Year2024
IllustratorYes
AuthorPhilip Kotler, V. Kumar
TopicCustomer Relations, E-Commerce / Internet Marketing, Commerce, Marketing / Research
Dimensions
Item Length9.3 in
Item Width6.1 in
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