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Available Titles Cengagenow Ser.: Fundamentals of Managerial Economics by Mark Hirschey (2005, Trade Paperback)

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About this product

Product Identifiers

PublisherCengage South-Western

ISBN-100324288891

ISBN-139780324288896

eBay Product ID (ePID)44662365

Product Key Features

Number of Pages736 Pages

Publication NameFundamentals of Managerial Economics

LanguageEnglish

SubjectIndustrial Management, Economics / General, Management

Publication Year2005

TypeTextbook

Subject AreaBusiness & Economics

AuthorMark Hirschey

SeriesAvailable Titles Cengagenow Ser.

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight40.9 Oz

Item Length9.9 in

Item Width8 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

LCCN2005-922580

Dewey Edition22

IllustratedYes

Dewey Decimal338.5024/658

Table Of ContentPART 1: OVERVIEW OF MANAGERIAL ECONOMICS. 1. Introduction. 2. Basic Economic Relations. 3. Statistical Analysis of Economic Relations. PART 2: DEMAND ANALYSIS ESTIMATION. 4. Demand and Supply. 5. Market Analysis and Estimation. 6. Forecasting. PART 3: PRODUCTION AND COMPETITIVE MARKETS. 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets. PART 4: IMPERFECT COMPETITION. 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy 15. Pricing Practices. PART 5: LONG-TERM INVESTMENT DECISIONS. 16. Risk Analysis. 17. Capital Budgeting. 18. Government in the Market Economy.

SynopsisThe Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process., Little or no background in economics or higher level mathematics? Not a problem. FUNDAMENTALS OF MANAGERIAL ECONOMICS focuses on the economics, not the mathematics, of the managerial decision process. You'll learn how managers use economics to make decisions and stay ahead of change. And in this version, you'll learn it fast through captivating examples and uncomplicated math. Plus it comes with Economics Applications Access! This powerful program walks you step-by-step through the decision-making process using economics.

LC Classification NumberHD30.22.P36 2006