Intended AudienceScholarly & Professional
ReviewsIntroduction1. The Key Ingredient: Pixels2. Digital Photography: The Necessities3. Who''s Digesting It: Advertising, Packaging, Public Relations, and the Media4. Who''s Doing the Cooking: Working with Food Stylists5. Prop Styling: Who''s Doing the Shopping?6. Grabbing Your Attention: Composition7. The Recipe for Light8. The Digital Spice: Retouching9. Get Cooking and Make Some Money: Getting into the Business
IllustratedYes
Table Of ContentIntroduction 1. The Key Ingredient: Pixels 2. Digital Photography: The Necessities 3. Who''s Digesting It: Advertising, Packaging, Public Relations, and the Media 4. Who''s Doing the Cooking: Working with Food Stylists 5. Prop Styling: Who''s Doing the Shopping? 6. Grabbing Your Attention: Composition 7. The Recipe for Light 8. The Digital Spice: Retouching 9. Get Cooking and Make Some Money: Getting into the Business
Edition DescriptionNew Edition
SynopsisGreat food always elicits strong reactions—the smell of freshly baked bread, the taste of a perfectly prepared steak. The job of a food photographer is to elicit that same mouth-watering reaction, but without the benefit of scent or taste. A well-shot photograph can send crowds flocking to a new restaurant or boost the sales of a culinary magazine. Capturing the perfect image requires a trained eye, finesse, and photographic skill. Digital Food Photography gives you the ingredients to cook up your own recipe for success—with professional lighting techniques, composition, food and prop styling, retouching, and tricks of the trade. You’ll learn how digital photography combines teamwork, creativity, and technology, and how to make money creating delectable works of photographic art., Packed with enticing and creative full-color photographs, this book focuses on the art of food photography and how the digital photography revolution has changed and enhanced it. Broken down into the areas of photography, styling, science, and business, this visual guide compiles all of these aspects of food photography into a valuable reference. Readers will learn techniques that combine the art of lighting and styling for still-life photography with the business sense of commercial photography. It also provides tips for aspiring food photographers on how to get started and succeed. Whether readers are professional photographers who want to learn the advantages of digital photography in the field, or amateur photographers who want to experiment in their own small-scale studios, this unique book will prove useful to anyone interested in this realm of photography., Great food always elicits strong reactions'the smell of freshly baked bread, the taste of a perfectly prepared steak. The job of a food photographer is to elicit that same mouth-watering reaction, but without the benefit of scent or taste. A well-shot photograph can send crowds flocking to a new restaurant or boost the sales of a culinary magazine. Capturing the perfect image requires a trained eye, finesse, and photographic skill. Digital Food Photography gives you the ingredients to cook up your own recipe for success'with professional lighting techniques, composition, food and prop styling, retouching, and tricks of the trade. You'll learn how digital photography combines teamwork, creativity, and technology, and how to make money creating delectable works of photographic art.