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How to Produce Effective TV Commercials by Hooper White (1992, Hardcover)

Better World Books West (360796)

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About this product

Product Identifiers

PublisherMcGraw-Hill/Contemporary

ISBN-100844230332

ISBN-139780844230337

eBay Product ID (ePID)4644443

Product Key Features

Edition2

Book TitleHow to Produce Effective TV Commercials

Number of Pages336 Pages

LanguageEnglish

TopicAdvertising & Promotion

Publication Year1992

IllustratorYes

GenreBusiness & Economics

AuthorHooper White

FormatHardcover

Dimensions

Item Weight40.7 Oz

Item Length10.2 in

Item Width7.1 in

Additional Product Features

LCCN85-063397

SynopsisPraise for How to Produce Effective TV Commercials Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation