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Studies in Communication, Media, and Public Opinion Ser.: In Defense of Negativity : Attack Ads in Presidential Campaigns by John G. Geer (2006, Perfect)

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About this product

Product Identifiers

PublisherUniversity of Chicago Press

ISBN-100226284999

ISBN-139780226284996

eBay Product ID (ePID)46914972

Product Key Features

Number of Pages218 Pages

LanguageEnglish

Publication NameIn Defense of Negativity : Attack ADS in Presidential Campaigns

SubjectPolitical Process / Media & Internet, Political Process / Campaigns & Elections, Media Studies

Publication Year2006

TypeTextbook

Subject AreaPolitical Science, Social Science

AuthorJohn G. Geer

SeriesStudies in Communication, Media, and Public Opinion Ser.

FormatPerfect

Dimensions

Item Height0.5 in

Item Weight12.7 Oz

Item Length9 in

Item Width6.2 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2005-015164

Dewey Edition22

IllustratedYes

Dewey Decimal324.7/3/0973

Table Of ContentList of Illustrations Acknowledgments 1. The Need for Negativity: An Introduction 2. Assessing Negativity 3. The Information Environment and Negativity 4. Evaluating Character Attacks 5. Evaluating the Content of Negative and Positive Issue Appeals 6. Dragging the Truth into the Gutter? The News Media, Negativity and the 1988 Campaign 7. Negativity, Democracy, and the Political System Appendix Notes References Index

SynopsisAmericans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters-and the democratic process-benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution., Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity , Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

LC Classification NumberJK2281.G44 2006