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Copywriter's Handbook : A Step-By-Step Guide to Writing Copy That Sells, 3rd Edition by Robert Bly (2006, Trade Paperback)
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About this product
Product Identifiers
PublisherHolt & Company, Henry
ISBN-100805078045
ISBN-139780805078046
eBay Product ID (ePID)47862266
Product Key Features
Edition3
Book TitleCopywriter's Handbook : a Step-By-Step Guide to Writing Copy That Sells, 3rd Edition
Number of Pages416 Pages
LanguageEnglish
Publication Year2006
TopicMarketing / General, Business Writing, Advertising & Promotion
IllustratorYes
GenreBusiness & Economics
AuthorRobert Bly
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight11.9 Oz
Item Length8.3 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
LCCN2005-050345
TitleLeadingThe
ReviewsThis book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf., "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times, "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf." -- Los Angeles Times, "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."- Los Angeles Times
Dewey Edition22
Dewey Decimal808/.066659
Edition DescriptionRevised edition,Expanded
SynopsisThe classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are: - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. I don't know a single copywriter whose work would not be improved by reading this book. --David Ogilvy, The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are: - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy, Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read., The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, "The Copywriter's Handbook" remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
LC Classification NumberHF5825.B55 2006
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Ratings and reviews
Most relevant reviews
- 21 Nov, 2019
Copywriters bible
I love this book. It gives incredible value and talks in simple language you can understand. I will be buying the 3rd edition soon.Verified purchase: YesCondition: New
- 27 Jul, 2017
If you REALLY want to understand Copywriting. Then this is it.
With the help of this book, copywriting has become so much more easier to understand. As it breaks down everything you need to learn. Step by step. So whether you're looking to better your copywriting skills or just starting, then this is it!Verified purchase: YesCondition: Pre-owned
- 14 Mar, 2017
Everything great!
Everything was great and on time!Verified purchase: YesCondition: New
- 23 Nov, 2019
Good condition
Book arrived a few days early and was in good condition.Verified purchase: YesCondition: Pre-owned
- 13 Dec, 2023
Informative
Packed with suggestions and insights. Not difficult to read or follow.Verified purchase: YesCondition: Pre-owned
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