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Communication and Persuasion : Psychological Studies of Opinion Change by Carl I. Hovland (Hardcover)
Better World Books (2772342)
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- Buy it nowCommunication and Persuasion : Psychological Studies of Opinion C
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About this product
Product Identifiers
PublisherYale University Press
ISBN-100300005733
ISBN-139780300005738
eBay Product ID (ePID)48983188
Product Key Features
SubjectCommunication Studies, Rhetoric, Applied Psychology
Publication NameCommunication and Persuasion : Psychological Studies of Opinion Change
LanguageEnglish
TypeTextbook
AuthorCarl I. Hovland
Subject AreaLanguage Arts & Disciplines, Psychology
FormatHardcover
Additional Product Features
Intended AudienceScholarly & Professional
IllustratedYes
Dewey Decimal808
SynopsisThis is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
LC Classification NumberP90
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