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European Business by Simon Mercado, Kate Prescott and Richard Welford (2001, Trade Paperback)

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About this product

Product Identifiers

PublisherPearson Education, The Limited

ISBN-100273646001

ISBN-139780273646006

eBay Product ID (ePID)49163487

Product Key Features

Number of Pages608 Pages

Publication NameEuropean Business

LanguageEnglish

Publication Year2001

SubjectIndustrial Management, International / General, Public Policy / Economic Policy

FeaturesRevised

TypeTextbook

Subject AreaPolitical Science, Business & Economics

AuthorSimon Mercado, Kate Prescott, Richard Welford

FormatTrade Paperback

Dimensions

Item Height1.3 in

Item Weight40 Oz

Item Length10 in

Item Width7 in

Additional Product Features

Edition Number4

Intended AudienceCollege Audience

LCCN00-064060

Dewey Edition21

IllustratedYes

Dewey Decimal650/.094

Table Of ContentPreface Acknowledgements 1. Introduction: Business and Economy in The 'New' Europe PART I. THE NEW EUROPEAN BUSINESS ENVIRONMENT. 2. Understanding the European Union 3. The Internal Market 4. The Euro a Currency for Europe 5. Competition, Aid and Industry: EU Policy Action 6. The European Workforce: Change and Regulation 7. The Transition Economies: Central and Eastern Europe (CEE) PART II. THE STRATEGY AND STRUCTURE OF EUROPEAN BUSINESS. 8. Strategy and The Single European Market 9. Marketing in the 'New' Europe 10. Managing Cultural Diversity 11. The Greening of European Business: Environmental Policies and Management 12. European Business: Competing in the Global Marketplace Index

Edition DescriptionRevised edition

SynopsisAs the 20th century draws to a close, Europe is moving ever closer toward integration. As this happens the businees environment changes. This book examines how the future of the European Union will affect organizations in member states., Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

LC Classification NumberHC240.M47 2001