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Little Book of Healthcare Marketing : Helping Clinics and Practitioners Build Brand and a Thriving Practice by Drew Stevens (2016, Trade Paperback)

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About this product

Product Identifiers

PublisherMomentum Press

ISBN-10160650939X

ISBN-139781606509395

eBay Product ID (ePID)5038521843

Product Key Features

Number of Pages84 Pages

Publication NameLittle Book of Healthcare Marketing : Helping Clinics and Practitioners Build Brand and a Thriving Practice

LanguageEnglish

SubjectAdministration, Practice Management & Reimbursement

Publication Year2016

TypeTextbook

Subject AreaMedical

AuthorDrew Stevens

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight23.5 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

IllustratedYes

SynopsisMedical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your "marketing" world. Today's doctors must create a community-a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.