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Testing Business Ideas : A Field Guide for Rapid Experimentation by David J. Bland and Alexander Osterwalder (2019, Trade Paperback)
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Format: Paperback or Softback. Publication Date: 11/12/2019. Your source for quality books at reduced prices. Condition Guide. Item Availability.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101119551447
ISBN-139781119551447
eBay Product ID (ePID)5038797843
Product Key Features
Book TitleTesting Business Ideas : a Field Guide for Rapid Experimentation
Number of Pages368 Pages
LanguageEnglish
TopicConsumer Behavior, Entrepreneurship, General, Strategic Planning, Marketing / Research
Publication Year2019
IllustratorYes
GenreBusiness & Economics
AuthorDavid J. Bland, Alexander Osterwalder
Book SeriesThe Strategyzer Ser.
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight31.3 Oz
Item Length7.4 in
Item Width9.4 in
Additional Product Features
Intended AudienceTrade
LCCN2019-045537
Dewey Edition23
Series Volume Number3
Dewey Decimal658.4/034
Table Of Content1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
SynopsisA practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
LC Classification NumberHD30.28.B5926 2020
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