Win/Loss Analysis : How to Capture and Keep the Business You Want by Ellen Naylor (2016, Trade Paperback)
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Nail the competition?. When you win deals, do you know why you win them?. When you lose deals, do you know why you lose them?. Learn how they went about making their buying decision. For over two decades, Win/Loss expert Ellen Naylor has guided executives and managers to world-class results with her 12-Step Win/Loss process.