Picture 1 of 1

Social Media Marketing by Tracy L. Tuten (Paperback, 2020)

plsshipfast (11307)

98.7% positive Feedback

Price:

£55.28

Free postage

Estimated delivery Thu, 31 Jul - Fri, 8 Aug

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Product Description : A new and fully updated edition of the market leading textbook for social media marketing and winner of the TAA Textbook Excellence Award in 2017. This fourth edition includes 11 new case studies on brands such as TikTok and Puma, as well as a studentengaging case study on '221 BC Kombucha' that runs throughout the entire textbook.With a wealth of online resources for students and lecturers alike, this is a musthave text for anyone studying social media marketing.

About this product

Product Information

**Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.