Picture 1 of 1

Stock photo

Social Marketing: Behavior Change for Good by Nancy R Lee: New - Picture 1 of 1

Social Marketing : Behavior Change for Good by Philip Kotler, Julie Colehour and Nancy R. Lee (2023, Trade Paperback)

AlibrisBooks (461317)

98.6% positive Feedback

Price:

US $119.01

Approximately£89.14

+ $17.04 postage

Estimated delivery Mon, 11 Aug - Fri, 22 Aug

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

New Trade paperback

About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101071851640

ISBN-139781071851647

eBay Product ID (ePID)5057261555

Product Key Features

Number of Pages576 Pages

LanguageEnglish

Publication NameSocial Marketing : Behavior Change for Good

Publication Year2023

SubjectMarketing / General

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorPhilip Kotler, Julie Colehour, Nancy R. Lee

FormatTrade Paperback

Dimensions

Item Weight29.1 Oz

Item Length9.1 in

Item Width7.4 in

Additional Product Features

Edition Number7

Intended AudienceCollege Audience

LCCN2023-394552

Dewey Edition23

IllustratedYes

Dewey Decimal658.8

Edition DescriptionRevised edition

Table Of ContentForeword Part I * Understanding Social Marketing CHAPTER 1 * Defining and Distinguishing Social Marketing CHAPTER 2 * 10-Step Strategic Planning Model CHAPTER 3 * Research Options CHAPTER 4 * Behavior Change Theories, Models, and Frameworks Part II * Determining Plan Purpose, Focus, Audience, Behaviors, Insights CHAPTER 5 * Steps 1 & 2: Social Issue, DEI Considerations, Purpose, Focus, Situation Analysis CHAPTER 6 * Step 3: Selecting Priority Audiences CHAPTER 7 * Step 4: Behavior Objectives and Target Goals CHAPTER 8 * Step 5: Audience Insights Part III * Developing Marketing Intervention Strategies CHAPTER 9 * Step 6: Crafting a Desired Positioning CHAPTER 10 * Step 7.1: Product: Creating a Product Platform CHAPTER 11 * Step 7.2: Price: Determining Incentives and Disincentives CHAPTER 12 * Step 7.3: Place: Making Access Convenient and Pleasant CHAPTER 13 * Step 7.4: Promotion: Deciding on Messages, Messengers, Creative Strategies, and Communication Channels Part IV * Managing Social Marketing Programs CHAPTER 14 * Step 8: Monitoring and Evaluation CHAPTER 15 * Step 9: Budget and Funding Plans CHAPTER 16 * Step 10: Implementation and Sustaining Behaviors Plans Epilogue Appendix References Index

SynopsisBehavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process., Founded in 1965, SAGE is a leading independent academic and professional publisher of innovative, high-quality content. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas., Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to todays most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

LC Classification NumberHF5414.K67 2023