Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Ted Levitt on Marketing by Ted Levitt and Theodore Levitt (2006, Perfect)
B
Brenham Book Company (647)
93.7% positive Feedback
Price:
US $72.82
Approximately£54.41
+ $55.34 postage
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount. Policy depends on postage service.
Condition:
Now, managers can have access to the best of Levitts thinking over the last five decades in Ted Levitt on Marketing.
- Buy it nowTed Levitt on Marketing
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101422102068
ISBN-139781422102060
eBay Product ID (ePID)50873955
Product Key Features
Book TitleTed Levitt on Marketing
Number of Pages226 Pages
LanguageEnglish
TopicMarketing / General
Publication Year2006
IllustratorYes
GenreBusiness & Economics
AuthorTed Levitt, Theodore Levitt
Book SeriesHarvard Business Review Facebook Ser.
FormatPerfect
Dimensions
Item Height0.7 in
Item Weight15.5 Oz
Item Length9.3 in
Item Width6.2 in
Additional Product Features
Intended AudienceTrade
LCCN2006-013548
SynopsisTed Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including Marketing Success Through Differentiation, The Globalization of Markets, After the Sale Is Over, and Marketing Myopia. A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.
LC Classification NumberHF5415.L4834 2006
All listings for this product
Be the first to write a review
