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Long Tail : Why the Future of Business Is Selling Less of More by Chris Anderson (2006, Hardcover)
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Author: Anderson, Chris. Release Date: 2006-07-11. Condition: New.
- Buy it nowThe Long Tail: Why the Future of Business - 1401302378, Anderson, hardcover, new
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About this product
Product Identifiers
PublisherGrand Central Publishing
ISBN-101401302378
ISBN-139781401302375
eBay Product ID (ePID)51695820
Product Key Features
Book TitleLong Tail : Why the Future of Business Is Selling Less of more
Number of Pages256 Pages
LanguageEnglish
TopicMarketing / Industrial, Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
Publication Year2006
IllustratorYes
GenreBusiness & Economics
AuthorChris Anderson
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight16.7 Oz
Item Length9.6 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2006-043378
Dewey Edition22
TitleLeadingThe
Grade FromEighth Grade
Grade ToCollege Graduate Student
Dewey Decimal658.8/02
SynopsisAnderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift., What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
LC Classification NumberHF5415.127.A54 2006
