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About this product
Product Identifiers
PublisherLippincott Williams & Wilkins
ISBN-100962126543
ISBN-139780962126543
eBay Product ID (ePID)589483
Product Key Features
Number of Pages448 Pages
LanguageEnglish
Publication NameBusiness Mastery 3 :A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful
SubjectChiropractic, Alternative & Complementary Medicine, Small Business, Allied Health Services / Physical Therapy
Publication Year1997
FeaturesRevised
TypeTextbook
AuthorCherie M. Sohnen-Moe
Subject AreaBusiness & Economics, Medical
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight16.3 Oz
Item Length11.5 in
Item Width8.5 in
Additional Product Features
Edition Number3
Intended AudienceScholarly & Professional
LCCN97-062132
Number of Volumes20 vols.
IllustratedYes
Edition DescriptionRevised edition
SynopsisThis best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.