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Market Research in Practice Ser.: Effective Use of Market Research : How to Drive and Focus Better Business Decisions by Robin Birn (2004, Trade Paperback)

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions by Birn, Robin May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-10074944200X

ISBN-139780749442002

eBay Product ID (ePID)6038437413

Product Key Features

Number of Pages256 Pages

LanguageEnglish

Publication NameEffective Use of Market Research : How to Drive and Focus Better Business Decisions

Publication Year2004

SubjectPersonal Success, Decision-Making & Problem Solving, Strategic Planning, Marketing / Research

FeaturesRevised

TypeTextbook

AuthorRobin Birn

Subject AreaEducation, Business & Economics

SeriesMarket Research in Practice Ser.

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight13.3 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Edition Number4

Intended AudienceCollege Audience

LCCN2004-002754

TitleLeadingThe

Dewey Edition22

Reviews"A comprehensive and readable handbook."-Quirk Magazine, February 2005"Appears in its updated fourth edition to put market research into a practical world of results."-The Bookwatch, March 2005"An easy read, with 'handy hints' sections and examples of good (and bad) practice."-Professional Marketing, May 2005"Clarifies the essential techniques of market research that management needs to know."Journal of Economic Literature, June 2005, "A comprehensive and readable handbook." -Quirk Magazine, February 2005 "Appears in its updated fourth edition to put market research into a practical world of results." -The Bookwatch, March 2005 "An easy read, with 'handy hints' sections and examples of good (and bad) practice." -Professional Marketing, May 2005 "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature, June 2005, "A useful guide to the strengths of research and the advantages it can generate for industry and commerce." -Research, "A comprehensive and readable handbook." Quirk Magazine "Appears in its updated fourth edition to put market research into a practical world of results." The Bookwatch "An easy read, with 'handy hints' sections and examples of good (and bad) practice." Professional Marketing "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK, "A comprehensive and readable handbook."Quirk Magazine "Appears in its updated fourth edition to put market research into a practical world of results." The Bookwatch "An easy read, with 'handy hints' sections and examples of good (and bad) practice." Professional Marketing "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK, "A comprehensive and readable handbook." Quirk Magazine "Appears in its updated fourth edition to put market research into a practical world of results." The Bookwatch "An easy read, with 'handy hints' sections and examples of good (and bad) practice." Professional Marketing "Clarifies the essential techniques of market research that management needs to know." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK "A useful guide to the strengths of research and the advantages it can generate for industry and commerce." Research, This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers., ""The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical.""--The Bookwatch, "The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical."--The Bookwatch, A useful guide to the strengths of research and the advantages it can generate for industry and commerce.

Dewey Decimal658.8/3

Table Of Content** Chapter - 01: Key to making good decisions; ** Chapter - 02: Getting the information you really need; ** Chapter - 03: The best research techniques anyone can use; ** Chapter - 04: What to measure and how to measure it; ** Chapter - 05: You have the information - now use it; ** Chapter - 06: Making sure that the customers are happy; ** Chapter - 07: Tracking trends and changing decisions; ** Chapter - 08: Getting the most out of business relationships with research companies; ** Chapter - 09: Using research to grow your business

Edition DescriptionRevised edition

SynopsisThe Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result., * Part of the new Market Research in Practice series, published in association with the Market Research Society, More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.

LC Classification NumberHF5415.2