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Building Distinctive Brand Assets by Jenni Romaniuk (2018, Hardcover)

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Book Description Provides readers with long-term strategies to build and protect Distinctive Assets. About the Author Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.

About this product

Product Identifiers

PublisherOxford University Press, Incorporated
ISBN-100190311509
ISBN-139780190311506
eBay Product ID (ePID)6046647005

Product Key Features

Number of Pages248 Pages
Publication NameBuilding Distinctive Brand Assets
LanguageEnglish
Publication Year2018
SubjectMarketing / General, General
TypeTextbook
Subject AreaBusiness & Economics
AuthorJenni Romaniuk
FormatHardcover

Dimensions

Item Height0.7 in
Item Weight15.9 oz.
Item Length9.3 in
Item Width6.4 in

Additional Product Features

Intended AudienceScholarly & Professional

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item 1 Building Distinctive Brand Assets by Jenni Romaniuk (Hardcover, 2018)
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Building Distinctive Brand Assets by Jenni Romaniuk (English) Hardcover Book
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Building Distinctive Brand Assets by Romaniuk Jenni Research Professor Research
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