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Developing an Integrated Marketing Plan by Eric Stewart Harvey (2019, Trade Paperback)
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The book discusses the role of the target market profile and how to define objectives and develop strategies. The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book.
- Buy it nowDeveloping an Integrated Marketing Plan by Harvey, Eric Stewart [Paperback]
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About this product
Product Identifiers
PublisherCognella, Inc.
ISBN-101516520912
ISBN-139781516520916
eBay Product ID (ePID)6046703955
Product Key Features
Number of Pages144 Pages
Publication NameDeveloping an Integrated Marketing Plan
LanguageEnglish
SubjectGeneral
Publication Year2019
FeaturesNew Edition
TypeTextbook
AuthorEric Stewart Harvey
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight10.7 oz.
Item Length10 in
Item Width8 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
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