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Dietrich Mateschitz: Wings for People and Ideas : Red Bull and Viktor Frankl's Search for Meaning by Volker Volker (2023, Hardcover)

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Dietrich Mateschitz: Wings for People and Ideas: Red Bull and Viktor Frankl's Search for Meaning by Volker Viechtbauer [Hardcover]

About this product

Product Identifiers

PublisherBenevento

ISBN-103967041298

ISBN-139783967041293

eBay Product ID (ePID)6059348497

Product Key Features

Book TitleDietrich Mateschitz: Wings for People and Ideas : Red Bull and Viktor Frankl's Search for Meaning

Number of Pages220 Pages

LanguageEnglish

TopicWorld / General, World / European

Publication Year2023

GenrePolitical Science

AuthorVolker Volker

FormatHardcover

Dimensions

Item Length8.2 in

Item Width5.8 in

Additional Product Features

Intended AudienceTrade

Synopsis"Wings for People and Ideas" ("Flügel für Menschen und Ideen") shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring way., From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.