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Lovemarks : The Future Beyond Brands by Kevin Roberts (2005, Hardcover)

Barci Media (1623)

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Price:

US $17.00

Approximately£12.57

+ $18.90 postage

Estimated delivery Fri, 20 Jun - Tue, 1 Jul

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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

ISBN: 9781576872048.

About this product

Product Information

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To this end, Roberts advocates infusing brands with the fundamental Lovemark elements: Mystery, Sensuality, and Intimacy.