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Day Trading Attention : How to Actually Build Brand and Sales in the New Social Media World by Gary Vaynerchuk (2024, Trade Paperback)

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Gary Vaynerchuk Book Bundle (3 books - 2 signed/autographed). Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.

About this product

Product Identifiers

PublisherHarperCollins

ISBN-100063394111

ISBN-139780063394117

eBay Product ID (ePID)6065705281

Product Key Features

Book TitleDay Trading Attention : How to Actually Build Brand and Sales in the New Social Media World

Number of Pages224 Pages

LanguageEnglish

TopicMarketing / General, Entrepreneurship, E-Commerce / Internet Marketing

Publication Year2024

GenreBusiness & Economics

AuthorGary Vaynerchuk

FormatTrade Paperback

Dimensions

Item Weight16 Oz

Item Length9.1 in

Item Width7.4 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

Dewey Decimal658.872

SynopsisIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media. In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales. In his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the "TikTokification of Social Media." Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don't have an audience. But how does one make relevant content? What should advertisements look like, in this new world? In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you're currently living in.