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AIGA Professional Practices in Graphic Design by Tad Crawford (2008, Trade Paperback)

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AIGA Professional Practices in Graphic Design

About this product

Product Identifiers

PublisherSkyhorse Publishing Company, Incorporated

ISBN-101581155093

ISBN-139781581155099

eBay Product ID (ePID)62084212

Product Key Features

Edition2

Book TitleAiga Professional Practices in Graphic Design

Number of Pages336 Pages

LanguageEnglish

Publication Year2008

TopicHistory & Criticism, Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, Graphic Arts / Typography, Essays

GenreDesign

AuthorTad Crawford

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight16.5 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2007-047113

ReviewsThis book is a comprehensive guide on the professional practices for designers at all stages of their careers . . . . Only as designers reflect a consistent, responsive, and businesslike tenor in relations with their clients will an expected set of norms define an established ethos for the profession.

Dewey Edition22

Dewey Decimal741.6068

Synopsis"Provides definitive guidelines on all aspects of the graphic design business."--FYI. * Newly revised and expanded version of an industry classic--5,000 sold * Up-to-the-minute Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers., AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers., A guide to various aspects of the graphic design business - from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It is suitable for those involved in the graphic design business - managers, lawyers, accountants students, lecturers, and designers., "Provides definitive guidelines on all aspects of the graphic design business."--FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

LC Classification NumberNC1001.6.A44 2008