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Essential Guide to Rhetoric by William M. Keith and Christian O. Lundberg (2008, Trade Paperback)

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The Essential Guide to Rhetoric by William M. Keith; Christian O. Lundberg Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

About this product

Product Identifiers

PublisherBedford/Saint Martin's

ISBN-100312472390

ISBN-139780312472399

eBay Product ID (ePID)62099553

Product Key Features

Number of Pages96 Pages

LanguageEnglish

Publication NameEssential Guide to Rhetoric

Publication Year2008

SubjectCommunication Studies, Rhetoric

TypeTextbook

Subject AreaLanguage Arts & Disciplines

AuthorWilliam M. Keith, Christian O. Lundberg

FormatTrade Paperback

Dimensions

Item Height0.2 in

Item Weight5.3 Oz

Item Length9 in

Item Width6.3 in

Additional Product Features

Intended AudienceCollege Audience

TitleLeadingThe

Table Of ContentPART I: Rhetoric in Theory 1. The Rhetorical Tradition 2. Elements of Rhetoric 3. Situations and Speech Types 4. Contemporary Rhetorical Theory PART II: Rhetoric in Action 5. Argument/Persuasion 6. Organization 7. Style 8. Memory/Performance 9. Teaching Rhetoric

SynopsisGaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.