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Business Communication : Process and Product by Mary Ellen Guffey (2007, Hardcover)

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ISBN: 0324542909. Author: Guffey, Mary Ellen. Release Date: 2007-12-20. Condition: New.

About this product

Product Identifiers

PublisherCengage South-Western

ISBN-100324542909

ISBN-139780324542905

eBay Product ID (ePID)62257858

Product Key Features

Number of Pages640 Pages

Publication NameBusiness Communication : Process and Product

LanguageEnglish

SubjectBusiness Communication / General, Business Writing

Publication Year2007

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorMary Ellen Guffey

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight53.7 Oz

Item Length11.1 in

Item Width8.9 in

Additional Product Features

Edition Number6

Intended AudienceCollege Audience

Dewey Edition23

Dewey Decimal651.7

Table Of ContentUnit 1: COMMUNICATION FOUNDATIONS.1. Communicating in Today''s Workplace.2. Developing Team, Listening, and Etiquette Skills.3. Communicating Across Cultures. Unit 2: THE WRITING PROCESS.4. Writing Process Phase 1: Analyze, Anticipate, and Adapt.5. Writing Process Phase 2: Research, Organize, and Compose.6. Writing Process Phase 3: Revise, Proofread, and Evaluate.Unit 3: BUSINESS CORRESPONDENCE.7. E-mail Messages and Memos.8. Positive Letters and Messages.9. Persuasive and Sales Messages.10. Negative Messages. Unit 4. REPORTS, PROPOSALS, AND PRESENTATIONS.11. Business Report Basics.12. Informal Business Reports.13. Proposals and Formal Reports.14. Business Presentations.Unit 5: EMPLOYMENT COMMUNICATION.15. Resumes and Cover Messages.16. Interviewing and Follow-up.Appendix A: Grammar/Mechanics Guide (Competent Language Usage Essentials).Appendix B: Document Format Guide.Appendix C: Documentation Guide.Appendix D: Correction Symbols.

Edition DescriptionRevised edition

SynopsisBUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.