About this product

Product Identifiers

PublisherNiggli Verlag, Arthur

ISBN-103721205979

ISBN-139783721205978

eBay Product ID (ePID)62270675

Product Key Features

Book TitleInitiation in Typography

Number of Pages128 Pages

LanguageEnglish

Publication Year2006

TopicGraphic Arts / Typography

IllustratorYes

GenreDesign

AuthorCamille Gallet, Anne Denastas

FormatHardcover

Dimensions

Item Height0.4 in

Item Weight0.4 Oz

Item Length12.2 in

Item Width8.7 in

Additional Product Features

Intended AudienceTrade

TitleLeadingAn

Synopsis''Did you notice how picturesque the letter 'Y' is?'' asks a poem by Victor Hugo. ''That the letter 'O' stands for the sun or that the letter 'Y' stands for tree, glass or a fork in the road?'' In this fascinating initiation into visual design and typography, the authors awaken readers' curiosity page by page as they reveal the magic of typography. Short, succinct texts introduce each topic, and typographical puzzles are presented with simple geometric shapes. The first chapter deals with proportions: grid systems and typographical measurements. The central theme of the second chapter is the tension and the harmony between black and white, including layout challenges. The third chapter is dedicated to the origin of letter shapes, script families and historical fonts. A marvelous typographic primer for beginners that will also bring new inspiration to experienced designers., This is an artfully designed comprehensive introduction into the field of typography and visual design that reduces the difficulties in this field with simple graphic and written explanations., This artfully designed "Initiation in Typography" sets in on a large scale, the proportions in outer space, and ends with the smallest of typographic scales, with typefaces. Skillfully, the authors introduce the reader to the world of visual design and typography, arouse curiosity through an elaborate aesthetics, and disclose the magic of typography page after page. Impressively short and precise texts familiarise the reader with the respective subject matter; difficulties of typography are illustrated through simple geometric shapes. The first chapter deals with the question of proportions: mathematical systems, golden section, paper formats, grid systems, and typographic measuring units. Chapter 2 is concerned with the tension between black and white: design problems, principles of typographical arrangement, and the harmony of black and white. In chapter 3, typographic details are discussed: the origin of character forms, type families and historical typefaces. Through the use of slightly transparent paper, the effect of particular grid systems becomes obvious. This transparency brings about the emergence of a different pattern on every page - a remarkably different book., This artfully designed volume sets in on a large scale, the proportions in outer space, and ends with the smallest of typographic scales, with typefaces. Skilfully, the authors introduce the reader to the world of visual design and typography, arouse curiosity through an elaborate aesthetics, and disclose the magic of typography page after page. Through the use of slightly transparent paper, the effect of particular grid systems becomes obvious. Impressively short and precise texts familiarize the reader with the respective subject matter; difficulties of typography are illustrated through simple geometric shapes. The first part deals with the question of proportions, followed by the subject of the harmony and tension between black and white while at the end of the volume typographic details are discussed.