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Groundswell : Winning in a World Transformed by Social Technologies by Josh Bernoff and Charlene Li (2008, Hardcover)
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Author: Li, Charlene; Bernoff, Josh. Condition: New. Qty Available: 2.
- Buy it nowGroundswell: Winning in a World Tran- 9781422125007, hardcover, Charlene Li, new
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101422125009
ISBN-139781422125007
eBay Product ID (ePID)63150380
Product Key Features
Book TitleGroundswell : Winning in a World Transformed by Social Technologies
Number of Pages286 Pages
LanguageEnglish
TopicIndustries / Computers & Information Technology, Social Aspects / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2008
IllustratorYes
GenreComputers, Business & Economics
AuthorJosh Bernoff, Charlene Li
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight22.6 Oz
Item Length9.6 in
Item Width6.6 in
Additional Product Features
Intended AudienceTrade
LCCN2007-048659
ReviewsThere is no question that this is the book to read if you are in a corporate environment. -- 800 CEO Read's Social Media University's Reading List, August 2009, There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read's Social Media University's Reading List, August 2009, There is no question that this is the book to read if you are in a corporate environment. 800 CEO Read's Social Media University's Reading List, August 2009
Dewey Edition22
Dewey Decimal303.48/33
Table Of ContentIntroduction Part I: Understanding the Groundswell Chapter 1: Why the Groundswell €" and Why Now? Chapter 2: Jujitsu and the Technologies of the Groundswell Chapter 3: The Social Technographics Profile Part II: Tapping the Groundswell Chapter 4: Strategies for Tapping the Groundswell Chapter 5: Listening to the Groundswell Chapter 6: Talking with the Groundswell Chapter 7: Energizing the Groundswell Chapter 8: Helping the Groundswell to Support Itself Chapter 9: Embracing the Groundswell Part III: The Groundswell Transforms Chapter 10: The Groundswell in your Company: Marketing Chapter 11: The Groundswell in your Company: IT Chapter 12: The Future of the Groundswell
SynopsisLi and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it., Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business., Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image., Charlene Li and Josh Bernoff define "the groundswell" as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent, long lasting shift in the way the world works. This compelling and research-based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it, regardless of what specific new technologies come along.The word on social computing has been out for a while. It's game changing. Books like Wikinomics begin to describe what the networked world has become. But institutions of all kinds need more than descriptive context. They need tools to navigate the shift in power that social computing and web communities have created. They need data on how their customers use and perceive new media, and guidance about what it means to their business. More than that, they need sophisticated advice that tells them how to turn this new reality to their advantage. This book provides that data and advice.Li and Bernoff, well-known thought leaders in the area of social technology, have used their considerable resources at Forrester Research to generate hard consumer data that quantifies a viable business opportunity. Based on their work with dozens of companies presented in the book, the authors are able to credibly describe how business can participate in the new social medium in order to communicate with, energize, support, and learn from their customers. More importantly, their work offers proof that prepared organizations can reap significant financial benefits in product development, marketing, PR, sales, and customer retention. They will use their own proprietary data and additional survey research to illuminate the strategies appropriate for specific brands, media, outlets, institutions, and nations.
LC Classification NumberHC79.I55.L48 2008
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