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Making the Connections : Using Internal Communication to Turn Strategy into Action by Bill Quirke (2008, Trade Paperback, Revised edition,New Edition)

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Making the Connections shows how to use internal communication to turn strategy into action. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively.

About this product

Product Information

Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.

Product Identifiers

PublisherRoutledge

ISBN-100566087804

ISBN-139780566087806

eBay Product ID (ePID)63154853

Product Key Features

Number of Pages384 Pages

LanguageEnglish

Publication NameMaking the Connections : Using Internal Communication to Turn Strategy Into Action

Publication Year2008

SubjectManagement

TypeTextbook

Subject AreaBusiness & Economics

AuthorBill Quirke

FormatBook, Trade Paperback, Paperback

Dimensions

Item Height1 in

Item Weight22.4 Oz

Item Length9.6 in

Item Width6.8 in

Additional Product Features

Edition Number2

LCCN2007-931876

Dewey Edition21

Reviews'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.' Roger D'Aprix, Vice President, ROI Communication and author of The Credible Company 'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...' Gordon McNeil, ACQI, Quality Manager at AWE 'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.' Nico Jong, COM2KNOW 'Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.' Economic Outlook and Business Review, 'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.' Roger D'Aprix, Vice President, ROI Communication and author of The Credible Company 'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...' Gordon McNeil, ACQI, Quality Manager at AWE 'Making the Connectionsis a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.' Nico Jong, COM2KNOW 'Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.' Economic Outlook and Business Review

Target AudienceCollege Audience

IllustratedYes

Dewey Decimal658.4/5

Edition DescriptionRevised Edition,New Edition

Lc Classification NumberHd30.3

Table of ContentPart 1: Turning Communication to Advantage: Getting more value from internal communication 1. Turning strategy into action 2. Going global and restructuring Part 2: Leading Change: Leading engagement 3. Making change happen 4. Engaging employees face to face 5. Communicating initiatives and projects Part 3: Pulling It Together: Planning and managing communication 6. Repositioning the role of the internal communication function 7. Measuring impact