Dewey Edition22
Reviews"For anyone interested in being a fashion designer or working in the fashion industry, The Fashion Designer Survival Guide is the quintessential must-read." -Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." -Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer. The Fashion Designer Survival Guide will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." -Steven Kolb, Executive Director, Council of Fashion Designers of America, "For anyone interested in being a fashion designer or working in the fashion industry, The Fashion Designer Survival Guide is the quintessential must-read." Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer. The Fashion Designer Survival Guide will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." Steven Kolb, Executive Director, Council of Fashion Designers of America, "For anyone interested in being a fashion designer or working in the fashion industry,The Fashion Designer Survival Guideis the quintessential must-read."-Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading."-Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer.The Fashion Designer Survival Guidewill help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer."-Steven Kolb, Executive Director, Council of Fashion Designers of America, "For anyone interested in being a fashion designer or working in the fashion industry, The Fashion Designer Survival Guide is the quintessential must-read." -Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." -Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer. The Fashion Designer Survival Guide will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." -Steven Kolb, Executive Director, Council of Fashion Designers of America, "For anyone interested in being a fashion designer or working in the fashion industry, The Fashion Designer Survival Guide is the quintessential must-read." -Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." -Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer. The Fashion Designer Survival Guide will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." -Steven Kolb, Executive Director, Council of Fashion Designers of America, "For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." --Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." --Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." --Steven Kolb, Executive Director, Council of Fashion Designers of America
Edition DescriptionExpanded
SynopsisMary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind- the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA)., Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results, Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of "The Fashion Designer Survival Guide" addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). "The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: * How to create a viable business plan * Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity * The best sources for fabric and materials * Navigating the pitfalls of production both at home and abroad * Marketing, branding, and getting the product into the stores and into the customer's closets * Romancing the press, dressing celebrities, and creative publicity techniques * Producing a runway show that will get results, The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, The author, an industry authority and consultant to hundreds of designers, gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer., Always study with the most up-to-date prep Look for Fashion Designer Survival Guide, ISBN 9781506265605, on sale January 05, 2021. Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitles included with the product.