About this product

Product Identifiers

PublisherGrand Central Publishing

ISBN-101401309666

ISBN-139781401309664

eBay Product ID (ePID)64333742

Product Key Features

Book TitleLong Tail : Why the Future of Business Is Selling Less of more

Number of Pages288 Pages

LanguageEnglish

Publication Year2008

TopicMarketing / General, Consumer Behavior, E-Commerce / Internet Marketing

IllustratorYes

FeaturesRevised

GenreBusiness & Economics

AuthorChris Anderson

FormatTrade Paperback

Dimensions

Item Height1.4 in

Item Weight9.8 Oz

Item Length8 in

Item Width5.2 in

Additional Product Features

Intended AudienceTrade

TitleLeadingThe

Dewey Edition22

Dewey Decimal658.8/02

Edition DescriptionRevised edition

SynopsisWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches., The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

LC Classification NumberHF5415.127.A54 2008