I'm not big on "branding" but in the case of self adhesive hook and loop fastener products, it has to be VELCRO ®. There are others, some of which are okay, but for guaranteed quality and reliability, not to mention good value and a diverse product range, it's VELCRO®: a brand, of which this 2omm wide tape is an example, that has actually earned its strips (sorry; couldn't resist it). But seriously folks, it's a damned good product.