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New Portable MBA by Mary Anne Devanna and Eliza G. C. Collins (1994, Hardcover)
World of Books USA (1186393)
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Author:Devanna, Mary Anne. The New Portable MBA (The Portable MBA Series). Book Binding:Hardback. Number of Pages:442. World of Books USA was founded in 2005. We want your experience with World of Books to be enjoyable and problem free.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471080047
ISBN-139780471080046
eBay Product ID (ePID)654935
Product Key Features
Edition2
Book TitleNew Portable Mba
Number of Pages442 Pages
LanguageEnglish
Publication Year1994
TopicHuman Resources & Personnel Management, Marketing / General, Industrial Management, Accounting / General, Management Science
GenreBusiness & Economics
AuthorMary Anne Devanna, Eliza G. C. Collins
Book SeriesThe Portable Mba Ser.
FormatHardcover
Dimensions
Item Height1.5 in
Item Weight37 Oz
Item Length10.3 in
Item Width7.3 in
Additional Product Features
Intended AudienceTrade
LCCN94-032608
TitleLeadingThe
Dewey Edition20
Series Volume Number24
Dewey Decimal658
Table Of ContentTHE FOUNDATIONS OF MANAGEMENT. What Is Business About'. How to Think Like an Executive: The Art of Managing for the Long Run. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Marketing Management: Providing Value to Customers. Information Technology: The Challenge of Strategic Transformation. Human Resource Management: Competitive Advantage Through People. Operations Management: Productivity and Quality Performance. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Strategic Management: The Challenge and the Opportunity. MANAGING CHANGE. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. Leadership for the Year 2000. Chapter Notes. Index.
SynopsisEach chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students., It all started with one book that had a simple goal: bring the wisdom of today2s top MBA programs into the home libraries of business professionals everywhere. In a nutshell-offer the skills, ideas, and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf. Since then, the 290s have brought revolutionary changes to the business world. We2ve seen management fads come and go, technological revolutions, organizational restructuring on a grand scale, the global expansion of most markets-in short, a total shattering of conventional business wisdom. The business world of the 290s and beyond is vastly different from what we saw in the last decade... And here to meet that new world is The New Portable MBA. Designed to carry tomorrow2s leaders into the 21st century, The New Portable MBA capitalizes on the strengths that made its predecessor a classic. It offers contributions from an international all-star team of experts from today2s top business schools, and it provides readers with overviews of all the major business school topics, including managing people; finance, economics, and accounting; marketing management; information technology; leadership; strategy, and much more! So what is different about The New Portable MBA? Plenty. It2s been thoroughly revised and revamped to help you sort out and understand the new concepts, techniques, and strategies driving business. You2ll find completely new or enhanced coverage of such crucial topics as: Process management Change management The new role of the manager as leader The customer-driven organization Business process reengineering New forms of organization design Quality and productivity and many other topics that are redefining business today. The New Portable MBA is for businesspeople who want to improve their understanding of the workings of the business world. It2s for managers who want to sharpen their decision-making skills, professionals who want to make the leap into management, young men and women just entering the business world, business students, MBAs who feel they can use a refresher course. Above all, it2s for anyone who wants to further their business education and stay on top in today2s constantly changing world of business. "The Skills, Ideas, and Power of the MBA, without the Time and Cost . . ." "...Seeks to give the reader 2instant MBA literacy,2 an understanding of today2s business environment and language. The book2s chapters are written by scholars from premier graduate schools of business: they are designed to provide readers with knowledge equivalent to that which would result from attending the first year of a typical MBA program...A literate, concise coverage of key issues." -Choice magazine "...Provides a framework for making reasoned business decisions and judgements." - Reference Reviews "Useful as a starting point for learning the language and concepts [of business], refreshing a rusty subject or creating a framework for decision making." - Library Journal "If you need the knowledge behind an MBA, but can2t afford the tuition or time, this book can serve as a temporary substitute while you concentrate on other aspects of your career." - Women in Business "...A particularly helpful resource for anyone who is an achiever in an organization..." -Memphis Business Journal "...Should not only be read cover-to-cover but should command a place at the desk of every business professional." - Entrepreneur "...Must reading for all business leaders. The book provides the basic building blocks for global competitiveness." - Noel M. Tichy, PhD Professor, University of Michigan Graduate School of Business Administration Coauthor of Control Your Destiny or Someone Else Will
LC Classification NumberHD31.C6134 1994
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