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Relentless : The Japanese Way of Marketing by Johny K. Johansson (1997, Trade Paperback)
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Relentless: The Japanese Way of Marketing by Johansson, Johny K. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
- Buy it nowRelentless: The Japanese Way of Marketing by Johansson, Johny K.
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About this product
Product Identifiers
PublisherHarperCollins
ISBN-100887308600
ISBN-139780887308604
eBay Product ID (ePID)664241
Product Key Features
Book TitleRelentless : the Japanese Way of Marketing
Number of Pages224 Pages
LanguageEnglish
TopicMarketing / General, Commerce
Publication Year1997
GenreBusiness & Economics
AuthorJohny K. Johansson
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight6.9 Oz
Item Length8 in
Item Width5.3 in
Additional Product Features
SynopsisTwo leading authorities on Japanese business compare Western and Eastern marketing goals, techniques, and beliefs to offer an illuminating look at how the Japanese target, invade, and conquer new markets in order to give American business professionals the strategies they sorely need to compete against them and win. Index. Illus.
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