Reviews'An invaluable tour d'horizon of feminist media theory and research, this book will also be essential reading for anyone interested in the many diverse strands of feminist media politics today. Liesbet van Zoonen successfully maps the contours of a now vast terrain, reflecting its tremendous heterogeneity and providing a thoughtful appraisal of current theoretical positions within it' - Margaret Gallagher, Media Consultant 'At last we have a cogent and accessible synthesis of feminist work on the media. That would have been contribution enough, but van Zoonen's book goes beyond a synthesis to a sophisticated yet sympathetic critique of various feminist approaches to studying the media, using her own original analysis of media content and production to fill in where work is undeveloped or absent. The reader - whether new to the subject or a seasoned feminist scholar - will find the book useful and provocative. The book lays the foundation for understanding the value of a poststructuralist turn in feminist media studies but without condemning the usefulness of other feminist projects and without theoretical jargon. van Zoonen presents the best explanation of some phenomena - such as the reason that the 'male gaze' is not simply reversed when women look at pictures of men's bodies - that I have read. It's all here in one place. van Zoonen deserves our thanks' - Lana Rakow, University of Wisconsin-Parkside 'Although, as van Zoonen notes, the media have played a central role in feminist critique, questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation' - Choice 'Liesbet van Zoonen has succeeded in exhibiting the unappreciated diversity of feminist media theorising and has prepared the ground for demonstrating its continuing relevance to newly emerging and diverse media genres. Her interesting and insightful work will be greatly welcomed by researchers, students and teachers both in women's studies and media and communication departments. I suspect that a straightforward feminist voice is what those interested would most welcome' - Sociology 'Van Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication' - Journalism & Mass Communication Quarterly, 'An invaluable tour dhorizon of feminist media theory and research, this book will also be essential reading for anyone interested in the many diverse strands of feminist media politics today. Liesbet van Zoonen successfully maps the contours of a now vast terrain, reflecting its tremendous heterogeneity and providing a thoughtful appraisal of current theoretical positions within it - Margaret Gallagher, Media Consultant 'At last we have a cogent and accessible synthesis of feminist work on the media. That would have been contribution enough, but van Zoonens book goes beyond a synthesis to a sophisticated yet sympathetic critique of various feminist approaches to studying the media, using her own original analysis of media content and production to fill in where work is undeveloped or absent. The reader - whether new to the subject or a seasoned feminist scholar - will find the book useful and provocative. The book lays the foundation for understanding the value of a poststructuralist turn in feminist media studies but without condemning the usefulness of other feminist projects and without theoretical jargon. van Zoonen presents the best explanation of some phenomena - such as the reason that the male gaze is not simply reversed when women look at pictures of mens bodies - that I have read. Its all here in one place. van Zoonen deserves our thanks - Lana Rakow, University of Wisconsin-Parkside 'Although, as van Zoonen notes, the media have played a central role in feminist critique, questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation - Choice 'Liesbet van Zoonen has succeeded in exhibiting the unappreciated diversity of feminist media theorising and has prepared the ground for demonstrating its continuing relevance to newly emerging and diverse media genres. Her interesting and insightful work will be greatly welcomed by researchers, students and teachers both in womens studies and media and communication departments. I suspect that a straightforward feminist voice is what those interested would most welcome - Sociology ' Van Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication - Journalism & Mass Communication Quarterly, 'An invaluable tour d'horizon of feminist media theory and research, this book will also be essential reading for anyone interested in the many diverse strands of feminist media politics today. Liesbet van Zoonen successfully maps the contours of a now vast terrain, reflecting its tremendous heterogeneity and providing a thoughtful appraisal of current theoretical positions within it' - Margaret Gallagher, Media Consultant'At last we have a cogent and accessible synthesis of feminist work on the media. That would have been contribution enough, but van Zoonen's book goes beyond a synthesis to a sophisticated yet sympathetic critique of various feminist approaches to studying the media, using her own original analysis of media content and production to fill in where work is undeveloped or absent. The reader - whether new to the subject or a seasoned feminist scholar - will find the book useful and provocative. The book lays the foundation for understanding the value of a poststructuralist turn in feminist media studies but without condemning the usefulness of other feminist projects and without theoretical jargon. van Zoonen presents the best explanation of some phenomena - such as the reason that the 'male gaze' is not simply reversed when women look at pictures of men's bodies - that I have read. It's all here in one place. van Zoonen deserves our thanks' - Lana Rakow, University of Wisconsin-Parkside'Although, as van Zoonen notes, the media have played a central role in feminist critique, questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation' - Choice'Liesbet van Zoonen has succeeded in exhibiting the unappreciated diversity of feminist media theorising and has prepared the ground for demonstrating its continuing relevance to newly emerging and diverse media genres. Her interesting and insightful work will be greatly welcomed by researchers, students and teachers both in women's studies and media and communication departments. I suspect that a straightforward feminist voice is what those interested would most welcome' - Sociology'Van Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication' - Journalism & Mass Communication Quarterly, 'An invaluable tour d'horizon of feminist media theory and research, this book will also be essential reading for anyone interested in the many diverse strands of feminist media politics today. Liesbet van Zoonen successfully maps the contours of a now vast terrain, reflecting its tremendous heterogeneity and providing a thoughtful appraisal of current theoretical positions within it' - Margaret Gallagher, Media Consultant 'At last we have a cogent and accessible synthesis of feminist work on the media. That would have been contribution enough, but van Zoonen's book goes beyond a synthesis to a sophisticated yet sympathetic critique of various feminist approaches to studying the media, using her own original analysis of media content and production to fill in where work is undeveloped or absent. The reader - whether new to the subject or a seasoned feminist scholar - will find the book useful and provocative. The book lays the foundation for understanding the value of a poststructuralist turn in feminist media studies but without condemning the usefulness of other feminist projects and without theoretical jargon. van Zoonen presents the best explanation of some phenomena - such as the reason that the 'male gaze' is not simply reversed when women look at pictures of men's bodies - that I have read. It's all here in one place. van Zoonen deserves our thanks' - Lana Rakow, University of Wisconsin-Parkside 'Although, as van Zoonen notes, the media have played a central role in feminist critique, questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation' - Choice 'Liesbet van Zoonen has succeeded in exhibiting the unappreciated diversity of feminist media theorising and has prepared the ground for demonstrating its continuing relevance to newly emerging and diverse media genres. Her interesting and insightful work will be greatly welcomed by researchers, students and teachers both in women's studies and media and communication departments. I suspect that a straightforward feminist voice is what those interested would most welcome ' - Sociology ' Van Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication' - Journalism & Mass Communication Quarterly
Series Volume Number9
Table Of ContentIntroductionNew ThemesA New ParadigmMedia Production and the Encoding of GenderMedia Texts and GenderSpectatorship and the GazeGender and Media ReceptionResearch Methods
SynopsisVan Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication' - Journalism & Mass Communication Quarterly, Feminists have long recognized the significance of the media as a site for the expression of - or challenges to - existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores the ways in which feminist theory and research contribute to the fuller understanding of the multiple roles of the media in the construction of gender in contemporary societies. The text initially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. The author goes on to examine the key questions posed by a gendered approach within communication and cultural studies. Issues explored include: theories of transmission, representation, constructi, ' Van Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication - Journalism & Mass Communication Quarterly, This study aims to provide a critical introduction to the relations between gender, media and culture. Feminists have long recognized the significance of the media as a site for the expression of - or challenges to - existing gender relations. This broad-ranging analysis explores the ways in which feminist theory and feminist research contribute to a fuller understanding of the multiple roles of the media in the construction of gender in contemporary societies. The text intially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. It goes on to examine key questions posed by a gender approach within communication and cultural studies. Other issues explored include: theories of transmission, representation, construction and discourse; structure of media organization and production; interpreting media representation though content analysis and semiotics; contradictions of the gendered image as spectacle; new approaches to understanding the audience and the politics of media reception; and the potential of feminist and interpretive researtch strategies. Providing a synthesis of theoretical and empirical work, this book should be of interest to students of communications, cultural studies and women's studies., "Questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation, an overview that initiates the newcomer and offers topics and methods for the previously initiated. . . . All levels." --Choice Feminists have long recognized the significance of the media as a forum for the expression of--or challenges to--the existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores how feminist theory and research contribute to a fuller understanding of the media's multiple roles in the construction of gender in contemporary societies., Feminists have long recognized the significance of the media as a site for the expression of - or challenges to - existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores the ways in which feminist theory and research contribute to the fuller understanding of the multiple roles of the media in the construction of gender in contemporary societies. The text initially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. The author goes on to examine the key questions posed by a gendered approach within communication and cultural studies. Issues explored include: theories of transmission, representation, construction and discourse; the structures of media organization and production; the analysis of media representations through content analysis and semiotics; the contradictions of the gendered image as spectacle; new approaches to understanding the audience and the politics of media reception; and the potential of feminist and interpretive research strategies.