Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs by Melody Petersen (2009, Trade Paperback)

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About this product

Product Identifiers

PublisherPicador

ISBN-100312428251

ISBN-139780312428259

eBay Product ID (ePID)70282014

Product Key Features

Number of Pages448 Pages

Publication NameOur Daily Meds : How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

LanguageEnglish

SubjectPharmacy, Health Care Issues, Industries / Pharmaceutical & Biotechnology, General, Research, Life Sciences / Biology

Publication Year2009

TypeTextbook

Subject AreaHealth & Fitness, Science, Business & Economics, Medical

AuthorMelody Petersen

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight12.3 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

Dewey Edition22

Reviews"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."-- The New York Times "Petersen draws on her years as a crackerjack business reporter at The New York Times , where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."-- The Washington Post "Compelling . . . full of . . . eye-opening stories."-- BusinessWeek "Sobering, scrupulously researched . . . We have no choice but to take careful heed."-- The Boston Globe, Petersen draws on her years as a crackerjack business reporter at The New York Times , where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time., "Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation." -- The New York Times "Petersen draws on her years as a crackerjack business reporter at The New York Times , where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time." -- The Washington Post "Compelling . . . full of . . . eye-opening stories." -- BusinessWeek "Sobering, scrupulously researched . . . We have no choice but to take careful heed." -- The Boston Globe, "Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--The New York Times "Petersen draws on her years as a crackerjack business reporter atThe New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--The Washington Post "Compelling . . . full of . . . eye-opening stories."--BusinessWeek, "Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--The New York Times"Petersen draws on her years as a crackerjack business reporter atThe New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--The Washington Post"Compelling . . . full of . . . eye-opening stories."--BusinessWeek"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--The Boston Globe

IllustratedYes

Dewey Decimal338.4/761510973

SynopsisAn "angrily illuminating" ( The New York Times ) expos of Big Pharma's corrupting influence in America today In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds , journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become., An "angrily illuminating" ( The New York Times ) exposé of Big Pharma's corrupting influence in America today In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds , journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become.

LC Classification NumberHD9666.5.P415 2008