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Attention Economy : Understanding the New Currency of Business by John C. Beck and Thomas H. Davenport (2001, Hardcover)

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"The Attention Economy: Understanding the New Currency of Business" is a 1st edition hardcover book by authors John C. Beck and Thomas H. Davenport, published by Harvard Business Review Press in 2001. This book delves into the topic of organizational behavior, industrial management, sociology, information management, and organizational development, making it a valuable resource for business and economics students and professionals. With 272 pages, the book explores the concept of the attention economy and its impact on modern business practices, making it an essential addition to any management library.

About this product

Product Identifiers

PublisherHarvard Business Review Press
ISBN-10157851441X
ISBN-139781578514410
eBay Product ID (ePID)7038496350

Product Key Features

Book TitleAttention Economy : Understanding the New Currency of Business
Number of Pages272 Pages
LanguageEnglish
Publication Year2001
TopicOrganizational Behavior, Industrial Management, Sociology / General, Information Management, Management, Organizational Development
IllustratorYes
GenreSocial Science, Business & Economics
AuthorJohn C. Beck, Thomas H. Davenport
FormatHardcover

Dimensions

Item Height4.6 in
Item Weight29.5 Oz
Item Length9.6 in
Item Width7.6 in

Additional Product Features

Intended AudienceTrade
LCCN00-054269
TitleLeadingThe
Dewey Edition21
Dewey Decimal303.4/833
Table Of ContentPreface 1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
SynopsisHelps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.

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