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Attention Economy : Understanding the New Currency of Business by John C. Beck and Thomas H. Davenport (2001, Hardcover)

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About this product

Product Identifiers

PublisherHarvard Business Review Press
ISBN-10157851441X
ISBN-139781578514410
eBay Product ID (ePID)7038496350

Product Key Features

Book TitleAttention Economy : Understanding the New Currency of Business
Number of Pages272 Pages
LanguageEnglish
Publication Year2001
TopicOrganizational Behavior, Industrial Management, Sociology / General, Information Management, Management, Organizational Development
IllustratorYes
GenreSocial Science, Business & Economics
AuthorJohn C. Beck, Thomas H. Davenport
FormatHardcover

Dimensions

Item Height4.6 in
Item Weight29.5 Oz
Item Length9.6 in
Item Width7.6 in

Additional Product Features

Intended AudienceTrade
LCCN00-054269
TitleLeadingThe
Dewey Edition21
Dewey Decimal303.4/833
Table Of ContentPreface 1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
SynopsisHelps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.

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THE ATTENTION ECONOMY : UNDERSTANDING THE NEW CURRENCY OF By Thomas H. Davenport
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