Que Biz-Tech Ser.: Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World by Ken Burbary and Chuck Hemann (2018, Trade Paperback)

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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.

About this product

Product Identifiers

PublisherPearson Education
ISBN-100789759608
ISBN-139780789759603
eBay Product ID (ePID)7046507135

Product Key Features

Number of Pages272 Pages
Publication NameDigital Marketing Analytics : Making Sense of Consumer Data in a Digital World
LanguageEnglish
Publication Year2018
SubjectMarketing / General, E-Commerce / Internet Marketing, International / Marketing
TypeTextbook
AuthorKen Burbary, Chuck Hemann
Subject AreaBusiness & Economics
SeriesQue Biz-Tech Ser.
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight13.3 oz.
Item Length8.9 in
Item Width5.9 in

Additional Product Features

Edition Number2
Intended AudienceScholarly & Professional

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  • Good Value for Money

    Extremely informative about digital sales

    Verified purchase: YesCondition: Pre-owned