Que Biz-Tech Ser.: Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World by Ken Burbary and Chuck Hemann (2018, Trade Paperback)
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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.