International Marketing by Rakesh Mohan Joshi (2014, Trade Paperback)
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By Dr. Rakesh Mohan Joshi. EnteringInternational Markets; Introduction; The Concept of International Market Entry; The Modes of International Market Entry; Factors Affecting the Selection of Entry Mode; Choosing the Right International Market Entry Mix; PART V: MARKETING MIX DECISIONS:; 10.
- Buy it nowInternational Marketing by Dr. Rakesh Mohan Joshi (English) Paperback Book
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100198077025
ISBN-139780198077022
eBay Product ID (ePID)7046544974
Product Key Features
Number of Pages816 Pages
LanguageEnglish
Publication NameInternational Marketing
SubjectExports & Imports, General
Publication Year2014
TypeTextbook
AuthorRakesh Mohan Joshi
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height1.3 in
Item Weight36.3 oz.
Item Length9.7 in
Item Width7.4 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
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