Product Information
From the best-selling author of The Drunkard's Walk, a ground-breaking book on how elastic thinking helps us adapt and thrive What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power. By uncovering the secrets to flexing your own thinking, Elastic shows you how to adapt and thrive in an endlessly dynamic world.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780241334409
eBay Product ID (ePID)7046593936
Product Key Features
Book TitleElastic: Flexible Thinking in a Constantly Changing World
Number of Pages272 Pages
LanguageEnglish
Publication Year2018
TopicBiology, Mental Health
TypeTextbook
AuthorLeonard Mlodinow
FormatHardcover
Dimensions
Item Height240 mm
Item Weight504 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorLeonard Mlodinow