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Graphic Design Theory : Readings from the Field by Helen Armstrong (2009, Trade Paperback)

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About this product

Product Identifiers

PublisherPrinceton Architectural Press

ISBN-101568987722

ISBN-139781568987729

eBay Product ID (ePID)70981547

Product Key Features

Book TitleGraphic Design Theory : Readings from the Field

Number of Pages152 Pages

LanguageEnglish

Publication Year2009

TopicGraphic Arts / Commercial & Corporate, Graphic Arts / General

IllustratorYes

GenreDesign

AuthorHelen Armstrong

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight13.3 Oz

Item Length8.6 in

Item Width7.1 in

Additional Product Features

Intended AudienceTrade

LCCN2008-021063

Reviews"This book offers a great primer on graphic design theory by collecting 24 essays from design luminaries like Jan Tschichold, Lorraine Wild, Paul Rand, El Lissitzky, Herbert Bayer, and more, culled from writings spanning more than a century on wide ranging topics from typography to the social responsibilities of a designer. " --Jason Santa Maria

Dewey Edition22

Grade FromCollege Freshman

Grade ToCollege Graduate Student

Dewey Decimal741.6

SynopsisThe titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

LC Classification NumberNC997.G673 2008