Stock photo

Synthesis Lectures on Information concepts, Retrieval, and Services Ser.: Understanding User-Web Interactions Via Web Analytics by Bernard J. Jansen (2009, Trade Paperback)

Bookbarn87 (4187)

99.6% positive Feedback

Price:

US $15.99

Approximately£12.02

+ $14.00 postage

Estimated delivery Tue, 27 May - Mon, 9 Jun

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Very Good

Understanding User-Web Interactions via Web Analytics (Synthesis Lectures on Information Concepts, Retrieval, and Services, 6). Title : Understanding User-Web Interactions via Web Analytics (Synthesis Lectures on Information Concepts, Retrieval, and Services, 6).

About this product

Product Identifiers

PublisherMorgan & Claypool Publishers

ISBN-101598298518

ISBN-139781598298512

eBay Product ID (ePID)71270817

Product Key Features

Number of Pages102 Pages

Publication NameUnderstanding User-Web Interactions Via Web Analytics

LanguageEnglish

SubjectWeb / General, Internet / General, General, Library & Information Science / General, Databases / Data Mining

Publication Year2009

TypeTextbook

AuthorBernard J. Jansen

Subject AreaComputers, Technology & Engineering, Language Arts & Disciplines

SeriesSynthesis Lectures on Information concepts, Retrieval, and Services Ser.

FormatTrade Paperback

Dimensions

Item Length9.3 in

Item Width7.4 in

Additional Product Features

Intended AudienceScholarly & Professional

Table Of ContentUnderstanding Web Analytics The Foundations of Web Analytics: Theory and Methods The History of Web Analytics Data Collection for Web Analytics Web Analytics Fundamentals Web Analytics Strategy Web Analytics as Competitive Intelligence Supplementary Methods for Augmenting Web Analytics Search Log Analytics Conclusion Key Terms Blogs for Further Reading References

SynopsisPresents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The text first provides an overview of Web analytics. It then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach., This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions.