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Hidden Brain : How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives by Shankar Vedantam (2010, Hardcover)

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Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. The “hidden brain” is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave.

About this product

Product Identifiers

PublisherSpiegel & Grau

ISBN-100385525214

ISBN-139780385525213

eBay Product ID (ePID)71667792

Product Key Features

Book TitleHidden Brain : How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Number of Pages288 Pages

LanguageEnglish

Publication Year2010

TopicMovements / Psychoanalysis, Discrimination & Race Relations, General, Cognitive Psychology & Cognition, Motivational & Inspirational

IllustratorYes

GenreSocial Science, Self-Help, Psychology

AuthorShankar Vedantam

FormatHardcover

Dimensions

Item Height1 in

Item Weight17.6 Oz

Item Length9.6 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

LCCN2009-019717

Reviews"InThe Hidden Brain, one of America's best science journalists describes how our unconscious minds influence everything from criminal trials to charitable giving, from suicide bombers to presidential elections.The Hidden Brainis a smart and engaging exploration of the science behind the headlines-and of the little man behind the screen. Don't miss it."-Daniel Gilbert, author of Stumbling onHappiness "Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter, and if so, how? With a light touch, the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act, but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world." -Sudhir Venkatesh, author of Gang Leader for a Day: A Rogue Sociologist Takes to the Streets, "In The Hidden Brain , one of America's best science journalists describes how our unconscious minds influence everything from criminal trials to charitable giving, from suicide bombers to presidential elections. The Hidden Brain is a smart and engaging exploration of the science behind the headlines - and of the little man behind the screen. Don't miss it."-Daniel Gilbert, author of Stumbling on Happiness "Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter, and if so, how? With a light touch, the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act, but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world." - Sudhir Venkatesh, author of Gang Leader for a Day: A Rogue Sociologist Takes to the Streets, "Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter, and if so, how? With a light touch, the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act, but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world." -Sudhir Venkatesh, author of Gang Leader for a Day: A Rogue Sociologist Takes to the Streets

Dewey Edition22

TitleLeadingThe

Dewey Decimal154.2

SynopsisMost of us would agree that there is a clear-and even obvious-connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we're not even aware of? The Hidden Brain is Shankar Vedantam's shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our conscious awareness but have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all our most complex and important decisions: It decides whom we fall in love with, whether we should convict someone of murder, and which way to run when someone yells "Fire!" It explains why we can become riveted by the story of a single puppy adrift on the ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to convince people to vote against their own interests, or even become suicide terrorists. But the most disturbing thing is that it does all this without our knowing. Shankar Vedantam, author of The Washington Post's Department of Human Behavior column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift on the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots-and what happens when we don't. From the Hardcover edition.

LC Classification NumberBF315.V399 2009