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International Business by Simon Collinson and Alan M. Rugman (2008, Trade Paperback)

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About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100273716549

ISBN-139780273716549

eBay Product ID (ePID)72012008

Product Key Features

Number of Pages752 Pages

LanguageEnglish

Publication NameInternational Business

SubjectInternational / General, Strategic Planning

Publication Year2008

TypeTextbook

AuthorSimon Collinson, Alan M. Rugman

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight47.8 Oz

Item Length7.7 in

Item Width10.4 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2008-039116

Dewey Edition23

IllustratedYes

Dewey Decimal658/.049

Table Of ContentPART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9 Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategy 14 International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15 Corporate Strategy and National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 China 21 Corporate Ethics and the Natural Environment

SynopsisTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China., A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

LC Classification NumberHD62.4