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22 Immutable Laws of Marketing : Exposed and Explained by the World's Two by Al Ries and Jack Trout (1994, Trade Paperback)

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About this product

Product Identifiers

PublisherHarperCollins
ISBN-100887306667
ISBN-139780887306662
eBay Product ID (ePID)774026

Product Key Features

Book Title22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Number of Pages160 Pages
LanguageEnglish
Publication Year1994
TopicMarketing / General, Marketing / Industrial, International / Marketing
FeaturesReprint
IllustratorYes
GenreBusiness & Economics
AuthorAl Ries, Jack Trout
FormatTrade Paperback

Dimensions

Item Height0.4 in
Item Weight4.8 Oz
Item Length8 in
Item Width5.3 in

Additional Product Features

Intended AudienceTrade
LCCN92-053334
TitleLeadingThe
Dewey Edition20
Dewey Decimal658.8
Edition DescriptionReprint
SynopsisThere are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning --note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk., There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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  • by dolmaxmak
    20 Sep, 2017

    Good!

    Verified purchase: YesCondition: Pre-owned

  • by mobilemobo
    19 Apr, 2024

    actual book didnt match picture of the listing. was sent older version.

    actual book didnt match picture of the listing. was sent older version.

    Verified purchase: YesCondition: Pre-owned

  • by sj145
    29 May, 2024

    Another great purchase!! My favorite place to buy books!!!

    Another great purchase!! My favorite place to buy books!!!

    Verified purchase: YesCondition: Pre-owned

  • by rebekah55
    08 May, 2025

    Very dry and boring .. but did get some ...

    Very dry and boring .. but did get some good information.

    Verified purchase: YesCondition: Pre-owned

  • by squabco
    23 Jan, 2025

    The book is pretty short but worth a rea...

    The book is pretty short but worth a read!

    Verified purchase: YesCondition: New

  • by kingstonkidd
    09 Jun, 2024

    Great book to keep handy!

    Great book to keep handy!

    Verified purchase: YesCondition: Pre-owned

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