Public Relations Writing : The Essentials of Style and Format by Thomas Bivins (2010, Trade Paperback)

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About this product

Product Identifiers

PublisherMcGraw-Hill Companies, T.H.E.

ISBN-100073511986

ISBN-139780073511986

eBay Product ID (ePID)78043587

Product Key Features

Number of Pages352 Pages

LanguageEnglish

Publication NamePublic Relations Writing : the Essentials of Style and Format

Publication Year2010

SubjectPublic Relations

TypeTextbook

Subject AreaBusiness & Economics

AuthorThomas Bivins

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight17.8 Oz

Item Length9.1 in

Item Width7.3 in

Additional Product Features

Edition Number7

Intended AudienceCollege Audience

LCCN2009-052619

Dewey Edition22

IllustratedYes

Dewey Decimal808/.066659

SynopsisThis text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences., This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

LC Classification NumberHM1221.B538 2011