This 43" Bravia tv replaced a 40" Panasonic, which had a very good picture quality, but lacked usability in other respects ( slow processing, lack of smart usability, and poor sound). The sony we753 excells at picture quality - great crispness and detail (even on sd broadcasts!), and a greater colour palette (due to the triluminos display). The sound is significantly better (though no budget flatscreen will ever be able to produce a great sound without better, external, speakers). It is quite fast at processing menus, guides, and apps, and has the full spectrum of UK catch-up and streaming services, including freeview-play, which is great for searching for programmes across providers - not quite as slick as my youview box (talktalk huawei box) but worth having. I could only better this viewing experience by buying a £1000+ QLED tv!