It is a pop up card. A pop up Howler card.
It is not a book (as ebay sees to think for the purposes of the review I had to do give for content).
That itself was hard to confirm because there are no images at all on the web or site (no doubt a copyright spat).
I tried one supplier given that the card is listed as a book and I was concerned that it was a book/pamphlet about how to make a pop up card. They couldn't tell me as it was in the warehouse.
To be frank the card is not as impressive as the "other" "original" Howler card that you can see the images of, but then it's halve the price.
I was happy with the card.