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Mindtap Course List Ser.: Global Business by Mike W. Peng (2016, Hardcover)

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About this product

Product Identifiers

PublisherCengage South-Western
ISBN-10130550089X
ISBN-139781305500891
eBay Product ID (ePID)8038800732

Product Key Features

Number of Pages656 Pages
LanguageEnglish
Publication NameGlobal Business
SubjectManagement, International / General
Publication Year2016
FeaturesRevised
TypeTextbook
AuthorMike W. Peng
Subject AreaBusiness & Economics
SeriesMindtap Course List Ser.
FormatHardcover

Dimensions

Item Height1.1 in
Item Weight56.9 Oz
Item Length10.9 in
Item Width8.7 in

Additional Product Features

Edition Number4
Intended AudienceCollege Audience
LCCN2015-951129
Dewey Edition23
Dewey Decimal658/.049
Edition DescriptionRevised edition
Table Of ContentPart I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Formal Institutions: Politics, Laws, and Economics. 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms. 4. Leveraging Resources and Capabilities. Peng Atlas. Integrative Cases. Part II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing With Foreign Exchange. 8. Capitalizing on Global and Regional Integration. Peng Atlas. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Managing Global Competitive Dynamics. 12. Making Alliances and Acquisitions Work. 13. Strategizing, Structuring, and Learning Around the World. Peng Atlas. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Competing on Marketing and Supply Chain Management. 15. Managing Human Resources Globally. 16. Financing and Governing the Corporation Globally. 17. Managing Corporate Social Responsibility Globally. Peng Atlas. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
SynopsisDiscover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.
LC Classification NumberHD2755.5

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GLOBAL BUSINESS By Mike W. Peng - Hardcover **BRAND NEW**
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Global Business
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Global Business by Mike W. Peng (2016, Hardcover) - 4th Edition
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  • by arrowheadcg1
    14 Sep, 2018

    Amazing quality at a low price!!

    Best decision I made to purchase this book, great quality and saved me hundreds toward other educational needs. Thank you so much!!!

    Verified purchase: YesCondition: New

  • by rspwhgpos_g@deleted
    15 Jun, 2020

    Accurate Textbook Description

    Thank you, accurate description!

    Verified purchase: YesCondition: Pre-owned

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