Product Information
Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome. Bringing New Products to Market takes you through the journey in incremental steps that enable you to learn quickly and put that learning into action. The book starts by framing the idea, moves onto setting a motivating vision, objectives and key performance indicators; understanding customers and using this to create new products into the market. Supporting areas that product people need to understand and may need to get involved in are also covered. This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.Product Identifiers
PublisherTroubador Publishing
ISBN-139781838592318
eBay Product ID (ePID)8046515318
Product Key Features
Publication Year2019
SubjectManagement
Number of Pages216 Pages
LanguageEnglish
Publication NameProduct Management: Bringing New Products to Market
TypeTextbook
AuthorAsomi Ithia
FormatPaperback
Dimensions
Item Height216 mm
Item Width138 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorAsomi Ithia